Hella Roller
A fast, funny takedown of bad back rollers that shows why the Hellaroller is the only one that actually works.
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The Hellaroller video took a product most people overlook, a back roller, and made it unforgettable. The goal? Educate without boring anyone to death. So we went in loud, weird, and a little unhinged.
“It’s not just about back pain, it’s about finally fixing it without sewer pipe DIYs and sad foam.”
We built the video around honest frustration. Foam rollers don’t work. PVC pipe is dumb. People are tired of their backs hurting and hearing “just stretch it out.” The script leaned into that pain, literally, but balanced it with fast cuts, smart design breakdowns, and just enough absurdity to make viewers say, wait, what did they just say about buttocks?
Everything was designed to hit fast. The problem? Bad rollers. The solution? Hollow Roller. The proof? It won’t crack. It won’t miss your spine. It won’t leave you Googling chiropractors at 2 a.m.
We treated the product with engineering respect but wrapped it in a tone that made people actually want to watch. It worked.
In the end, it wasn’t just a product video. It was a mic drop on every bad back pain solution people have tried and hated.